Privacy Policy

1. Who we are

Sound Clash Events is a music-events business that promotes and operates club nights, live music events, DJ events, guest lists, table bookings, and related experiences.

For data-protection purposes, Sound Clash Events is the data controller of the personal information described in this policy.

2. Information we collect

We may collect and process the following information:

• Contact details: name, email address, phone number, and social-media handle.
• Booking information: event name, date, ticket type, guest-list details, table or VIP booking details, number of attendees, and booking reference.
• Payment information: billing name, billing address, and limited payment confirmation details. Full card details are normally processed by our payment provider and are not stored on our website.
• Marketing preferences: email newsletter and SMS subscriptions, promotional preferences, and records of consent (including the wording you agreed to and when).
• Presale and pre-order requests: name, date of birth, email address, mobile number, the event, ticket type and number of tickets requested, and when you confirmed your email address.
• Talent submissions: performance name, date of birth, address, biography, social-media profiles, and links to your work.
• Event attendance information: ticket scans, entry records, guest-list check-ins, and table arrival details.
• Communications: messages, enquiries, complaints, accessibility requests, and responses you send us.
• Website and technical data: IP address, browser type, device information, pages viewed, referral source, and cookie or analytics data.
• Photography and video: images, video, and audio captured at events for promotional purposes.

3. How we use your information

We use your information to:

• Process ticket purchases, guest-list registrations, table bookings, and enquiries.
• Send booking confirmations, event updates, entry instructions, and important safety information.
• Manage event entry, capacity, security, and customer support.
• Process payments, refunds, and billing enquiries.
• Run presales: confirm your email address, hold your place to buy during the pre-order holder window, and tell you when tickets are released.
• Send marketing emails and SMS messages, event announcements, ticket releases, and offers where you have opted in.
• Consider talent submissions for bookings at our events.
• Improve our website, advertising, customer experience, and event operations.
• Detect fraud, prevent duplicate bookings, and protect our business and customers.
• Comply with legal, licensing, tax, accounting, insurance, and regulatory obligations.
• Capture and use event photography or video for promotion, where permitted.

4. Legal bases for processing

We process personal data under one or more of the following legal bases:

• Contract: to fulfil your booking, ticket purchase, guest-list registration, or customer enquiry.
• Legitimate interests: to operate and promote our events, improve our services, prevent fraud, and protect the safety of attendees and staff.
• Consent: to send marketing communications, use non-essential cookies, or use your image in promotional media where consent is required.
• Legal obligation: to comply with tax, accounting, consumer-protection, licensing, safeguarding, and law-enforcement requirements.
• Vital interests: where necessary to protect someone’s life or physical safety.

5. Marketing communications

We will only send you marketing emails or messages if you have:

• Signed up to our mailing list;
• Joined a presale, which requires subscribing to our email newsletter and SMS updates (see our Pre-order Policy);
• Purchased a ticket or made a booking and have not opted out, where permitted by law; or
• Otherwise given clear consent.

You can unsubscribe at any time by clicking the unsubscribe link in our emails, replying STOP to any SMS, or contacting info@soundclashevents.com.

When you join a presale we send a confirmation email first, and we only add you to our mailing lists once you have confirmed your email address. This stops anyone signing up someone else.

Even if you opt out of marketing, we may still send essential transactional messages about your booking, event changes, safety information, or customer-service enquiries.

6. Cookies and analytics

Our website may use cookies and similar technologies to:

• Keep the website functioning correctly;
• Remember your preferences;
• Measure website traffic and performance;
• Support advertising and social-media integrations;
• Improve the booking and ticket-purchase experience.

You can manage or delete cookies through your browser settings. Blocking certain cookies may affect how parts of the website work.

7. Sharing your information

We only share personal information where necessary, including with:

• Payment providers to process payments and refunds.
• Ticketing platforms where tickets are sold through an authorised third-party provider.
• Venues and security providers to manage entry, capacity, safety, and licensing requirements.
• Email, SMS and CRM providers (currently Brevo) to send booking confirmations, presale messages and marketing communications.
• Website, hosting, analytics, and advertising providers to operate and improve our website.
• Professional advisers such as accountants, lawyers, or insurers where necessary.
• Police, local authorities, or regulators where required by law, to prevent crime, or to protect public safety.

We do not sell your personal information.

8. International transfers

Some service providers may process data outside the UK. Where this happens, we take reasonable steps to ensure your information is protected, including using providers that offer appropriate safeguards such as UK adequacy decisions, standard contractual clauses, or equivalent protections.

9. How long we keep your information

We keep personal information only for as long as necessary for the purposes described in this policy, including:

• Booking and transaction records: up to 10 years for tax, accounting, and legal purposes.
• Marketing data: until you unsubscribe or ask us to delete your details.
• Presale requests: until 12 months after the event they relate to.
• Talent submissions: up to 2 years from submission, unless you ask us to delete them sooner.
• Customer enquiries: up to 5 years after the enquiry is resolved.
• Event photography and video: for as long as needed for promotional purposes, unless you ask us to remove content where applicable.
• Security or incident records: for as long as necessary to handle the issue and comply with legal obligations.

10. Your rights

Under UK data-protection law, you may have the right to:

• Request access to the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your personal data where legally permitted.
• Object to or restrict certain processing.
• Withdraw consent for marketing or other consent-based processing.
• Request a copy of your data in a portable format where applicable.
• Complain to the Information Commissioner’s Office (ICO) if you believe your data has been mishandled.

To exercise any of these rights, contact compliance@a17group.co.uk. We may need to verify your identity before responding.

You can also contact the ICO at:

11. Event photography and video

We may photograph, film, and record at Sound Clash Events for promotional, marketing, and archival purposes. By attending an event, you consent to your image, voice, or likeness being used across our website, social media, advertising, press, and promotional materials.

If you do not wish to appear in promotional content, contact bookings@soundclashevents.com before the event. We will make reasonable efforts to accommodate your request, although we cannot guarantee that incidental background images or footage can be removed.

12. Security

We use appropriate technical and organisational measures to protect personal information, including access controls, secure hosting, encrypted connections where available, and limiting access to staff and suppliers who need the information to perform their role.

No online transmission or storage system is completely secure, so we cannot guarantee absolute security. Please keep your booking confirmation, ticket QR code, and account details confidential.

13. Children

Our events are generally for attendees aged 18+, unless otherwise stated on a specific event page. We do not knowingly collect personal information from children under 16 without appropriate parental consent. If you believe a child has provided us with personal information, contact us and we will delete it where appropriate.

14. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page, and the effective date will be updated when changes are made.

15. Contact us

If you have questions about this Privacy Policy or how we handle your data, contact: